Private label

Rimi's vision is to make every day a little easier through an inspiring store experience, good pricing and a wide variety of products. To fulfill this promise to our customers, we've created our own brand line.

Products under the Rimi name are created to meet all of families' needs:

Delicious

every kid would vote for another portion of our ice-cream or breakfast cereals

Healthy

every mom would appreciate high meat content in sausage, healthy dairy or wholegrain products

Reasonable

every dad would like to save time by choosing a trusted brand for a better price

   

   

Rimi

The Rimi product range is created under a trusted name where quality, safety, freshness and affordable prices meet. The products are created to meet all family’s needs and to become their favourite choice. For Rimi brand products only high quality and safe ingredients are used, and their production is entrusted to verified partners with proven experience. The flavour of each product is evaluated during tasting by demanding team of experts. Rimi brand product assortment is created considering everyday family’s needs: healthy diary products, fruits and vegetables, grains, breakfast cereals, qualitative fresh meat from safe origin, and lots of other products. Rimi name on the packaging is the guarantee of constant high quality of our products!

All Rimi products are carefully tested in laboratories and thoroughly monitored to make sure they meet our high standards. Our manufacturers comply with our strict quality, environmental and social policy. This means that Rimi controls not only product content, but also how suppliers comply with safety standards in the manufacturing process, makes sure that the company treats employees properly and does not harm the environment.

Selection by Rimi

Selection by Rimi is a product line of exceptional quality and exquisite taste. We called this line Selection by Rimi because each product is specially selected for true enjoyment!

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Rimi Basic

Rimi Basic is a product line for your family's everyday life. You will find simple products under the Rimi Basic name under all product categories. Everything starting from products for everyday cooking - sugar, butter, salt, bread, milk, cottage cheese, etc., to products for holiday meal preparation - tuna, crab sticks, marinated herring fillets, nuts and dried fruit. Rimi Basic products are the right choice for those who want to buy simple value for money products. These are products which have been carefully tested and whose suppliers meet the same strict Rimi quality, environmental and social policy.

ICA

A range of custom selected products to meet widest range of customer needs.

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mywear

Good, affordable and functional base ware. For us at ICA quality is an important part of our life, that`s why we choose products of good quality. A constant development based on consumers needs and trends.
 

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Other brands

Other brands are brands that are owned by Rimi or ICA. These are products that have been carefully tested and suppliers meet the same strict Rimi / ICA quality, environmental and social policy. Best know brands are: Poesia, Gardener, Virtuoso, Loving touch etc
 

Selection by Rimi is a product line of exceptional quality and exquisite taste. We called this line Selection by Rimi because each product is prepared from specially selected ingredients, according to unique, passed through generations recipes and with true love of knowledgeable craftsmen.

In Selection by Rimi products you'll find special and top quality ingredients to cook an unforgettable meal at home and the most delicious products for special occasions.
Here are just a few of the things that make Selection by Rimi products so special:

  • The Quality of raw materials - each ingredient of the product is carefully selected to fit the highest quality standards. For example, fruits, vegetables, grains and olives are picked in their regions of origin at the peak season, when they are the freshest, tastiest and most full of vitamins.
  • Authenticity – all recipes are invented and nurtured through generations. With Selection by Rimi products you can try real traditional meals that shine a spotlight on the countries they come from.
  • Knowledge through generations and respect to traditional cooking methods - this is the key to exquisite flavour and outstanding quality. For example, our prosciutto crudo from the valley of Langhirano, Parma, is slowly matured according to local traditions. The entire process takes many months until it gives prosciutto crudo its characteristic, tempting aroma and delicate taste.
  • Love – with all these masterpiece products, the last ingredient you need to add for a meal to be filled with true indulgence is love.

ICA Selection. A range of custom selected products for customers who want to treat themselves to something extra. Only the best products are labeled as ICA Selection to ensure excellent quality and function. For those who are curious and want an experience.

I love eco is a range of ecological products that are characterized not only by high quality but also by excellent taste. The brand has a broad product range and the assortment is constantly refreshed with new products. Kitchen appliances. An ecological line that has a modern design and products throughout the whole of ICA. Expresses futurity and supports ICAs health profile and enviromental work.

ICA Basic. An assortment line with easy and effective everyday items, to a low price with good quality. Attracts customers who want good products at extra low prices.

ICA Cook & Eat and ICA home. Our widest assortment lines with a wide variety of products. The products are affordable and holds high quality. These are products you can trust. ICA Cook & Eat pans are suitable for different types of stoves - gas, electric, induction and ceramic surfaces. For gas and ceramic surfaces best use pans with aluminum hull, that quickly and evenly heats up. By contrast, for electric and induction surfaces particularly suited are iron pans and pans made of stainless steel. Resistant coating prevents food from sticking to the surface, as well as the pan can be washed in the dishwasher.

ICA Skona is a range of environmentally-friendly and efficient products: cleaning and laundry detergents, dish-washing detergents, as well as paper towels and toilet paper and other cleaning products. ICA Skona products are of high quality and meet the criteria of eco labels such as Nordic Swan, Good Environmental Choice and the EU Eco label. Washing and Cleaning products that provides the conscious consumer the possibility to choose effective and affordable products that take the environment into account.

Good, affordable and functional base ware. For us at ICA quality is an important part of our life, that`s why we choose products of good quality. A constant development based on consumers needs and trends.

Women’s & Men’s wear. We offer fashion must haves for all seasons, with good quality and at a reasonable price. We want to offer garments with material that works for an active lifestyle and leisure.
Baby & children`s wear. The range for children wear consists of garments in comfortable materials that works regardless of weather. The comfortable fit calls for play and exercise every day. The focus is on the rain/all-weather garments, jogging/fleece and jersey tops. For baby, we have mainly basics as bodysuits and tights in various colors and models
Shoes & accessories. A range of functional and affordable products for everyday use. You can use the products every day, all year round. They are updated according to seasonal fashions and colors. We focus on function with a focus on rain / all-weather boots, sandals and slippers
Lingerie & stockings. Affordable basics in various models with good quality and fit that always makes you feel nice underneath your clothes, supplemented with seasonal models, colors and patterns. Focus on panties, underwear, socks /stockings, pantyhose and tights.