Local
Rimi works closely with local producers, growers, and cooperatives to ensure a broad and diverse selection of locally sourced products across all categories in its stores. Since 2020, the campaign “Good for you, good for your country” has encouraged customers throughout the Baltics to choose products made in Estonia, Latvia, and Lithuania. More than 50 dedicated farmer stores - “Talu toidab”, “Klēts”, and “Vikis” - operate in major Rimi locations, strengthening partnerships with local producers and making regional goods more accessible to customers. Rimi also supports communities in need through multiple charity initiatives. Donation boxes in stores help raise funds for various causes, and in Estonia, Rimi has collaborated with the Red Cross for over a decade to provide food, hygiene products, school supplies, and Christmas gifts to vulnerable families. In Latvia, customers contributed €16,023.03 to the NGO Mentor Latvia through in‑store charity boxes. In Lithuania, Rimi organizes donation campaigns via reverse vending machines, supporting organizations such as Mamų unija, Sidabrinė linija, and Niekieno vaikai, which provide emotional and financial assistance to children, families, and elderly people. In 2023, Rimi significantly expanded its community impact by increasing food donations to the equivalent of around 130 truckloads, helping reduce waste and support people facing hardship. Rimi also broadened the network of stores participating in food donation programs and doubled the volume of donated food in Latvia to 561 tons compared to the previous year, reinforcing its commitment to local communities and social responsibility.