Private label

Rimi's vision is to make every day a little easier through an inspiring store experience, good pricing and a wide variety of products. To fulfill this promise to our customers, we've created our own brand line.

Products under the Rimi name are created to meet all of families' needs:

Delicious

every kid would vote for another portion of our ice-cream or breakfast cereals

Healthy

every mom would appreciate high meat content in sausage, healthy dairy or wholegrain products

Reasonable

every dad would like to save time by choosing a trusted brand for a better price

   

   

Rimi

The Rimi product range is created under a trusted name where quality, safety, freshness and affordable prices meet. They are carefully tested and monitored to make sure they meet our high standards of taste and content.
Rimi product manufacturers comply with our strict quality, environmental and social policy. This means that the Private Label quality department controls not only product content but also how suppliers comply with safety standards in the manufacturing process, makes sure that the company treats employees properly and does not harm the environment. Even factories far away in Asia are visited and monitored to make sure these requirements are met.
Our commitment to our values means we will never put our name on a product if we are not completely satisfied with the product and supplier!

Selection by Rimi

Selection by Rimi is a product line of exceptional quality and exquisite taste. We called this line Selection by Rimi because each product is specially selected for true enjoyment!

Rimi Basic

Rimi Basic is a product line for your family's everyday life. You will find simple products under the Rimi Basic name under all product categories. Everything starting from products for everyday cooking - sugar, butter, salt, bread, milk, cottage cheese, etc., to products for holiday meal preparation - tuna, crab sticks, marinated herring fillets, nuts and dried fruit. Rimi Basic products are the right choice for those who want to buy simple value for money products. These are products which have been carefully tested and whose suppliers meet the same strict Rimi quality, environmental and social policy.

ICA

A range of custom selected products to meet widest range of customer needs.

mywear

Good, affordable and functional base ware. For us at ICA quality is an important part of our life, that`s why we choose products of good quality. A constant development based on consumers needs and trends.
 

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Other brands

Other brands are brands that are owned by Rimi or ICA. These are products that have been carefully tested and suppliers meet the same strict Rimi / ICA quality, environmental and social policy. Best know brands are: Poesia, Gardener, Virtuoso, Loving touch etc